Proactive Acne Treatment Canada
Friday, September 30th, 2011Proactive Acne Treatment Canada
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Proactiv Solution is an over-the-counter topical treatment for mild to moderate forms of acne, widely known for being marketed in Guthy-Renker infomercials. Like many acne treatments, the active ingredient is benzoyl peroxide, along with other ingredients such as moisturizers and exfoliants.Proactiv Solution was created to treat mild to moderate cases of acne. Like most antibacterials for treating acne, Proactiv Solution uses benzoyl peroxide as one of the main active ingredients. Reportedly, Benzoyl peroxide may cause dryness and peeling of the skin; approximately 5 percent of the population is allergic to it. Reported reactions include redness, itching, hives, swelling and a burning sensation after topical application. Benzoyl peroxide may also cause increased sensitivity to sunlight and induce color-specific discoloration of clothes. For those who may be sensitive or allergic to it, Proactiv Solution has marketed the Gentle Formula kit, containing salicylic acid instead, although it is unclear whether or not salicylic acid can also cause these side effects.For several years Judith Light was “the face of Proactive” acting as their exclusive celebrity on-camera spokeswoman.
During this time Judith hosted several infomercials, appeared in commercials, ads and in live-TV segments on QVC.Guthy-Renker’s marketing campaigns make heavy use of celebrity spokespeople (including Vanessa L. Williams, Alyssa Milano, Jennifer Love Hewitt, Ryan Sheckler, Jessica Simpson, Michala Banas, Delta Goodrem, Kelly Clarkson, Justin Bieber, Julianne Hough, Alicia Keys, Avril Lavigne, Jenna Fischer, Mandy Moore, Jennifer Aniston, Sean Combs, Katy Perry) and Caroline Wozniacki, recounting their “true-life” stories of using the product. In the United States, the Federal Trade Commission mandates that celebrities must use the products they endorse. Advertisements run in Australia for Proactiv contain the disclaimer “Results not typical”.
The product currently sells in the United States in 30-day supplies for $19.95 plus shipping.Guthy-Renker LLC is a direct-response marketer known primarily for selling products in the United States via infomercials. However, the company now sells products direct to consumer through many media channels (TV, print, radio, web) through offices in many countries (Austria, Canada, Sweden, Denmark, Finland, Japan, Australia, Germany, India, China, and the UK).Based in Santa Monica, California, the company is named after its 2 founders, Bill Guthy and Greg Renker. “Established in 1988, Guthy-Renker is today one of the world’s largest direct response television companies with sales of more than $1.5 billion per year and an average annual growth rate of 25% over the last 10 years.”
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